packaging of experiences and activities in Värmland

The project owner Värmland Camper AB wants to get more people out into nature and therefore offers a concept where you can rent a fully equipped mini caravan that is easy and convenient to handle, combined with pre-booked campsites or tips on camping spots in nature, as well as activities and experiences in the open air. The aim is to increase accessibility for the average person so that more people discover the benefits of nature tourism. The aim is to promote more climate-smart tourism!

The project includes building networks and collaboration with more actors in the area, such as campsites, rental companies of bicycles, kayaks and SUP boards, etc.

The purpose of the project is to strengthen the tourism industry linked to nature and cultural experiences. The goal of the project is to map and plan travel routes in the area in collaboration with local actors, prepare a camping trailer, and market and start a rental business.

The project owner about the project:

With support from the European Agricultural Fund for Rural Development/Swedish Board of Agriculture/Leader, we are implementing a project with packaging of accommodation with a camper trailer, experiences and activities in Värmland, with a new exciting concept that is in line with the times. The customer is offered a unique and pre-packaged itinerary in Värmland based on different themes. The idea is that we will help the customer discover local destinations and hidden gems in Värmland. The destinations are selected according to season and local events. In collaboration with other actors in the region, a varied range of activities and experiences, etc. is offered. The goal of the project is to create a new type of experiential tourism and form a network with local actors in the region, where together we offer Swedish and foreign tourists the best of Värmland in terms of experiences, recreation and locally produced products.

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